Online Education Platforms Are Everywhere. Here’s Why.

By now, it’s become all too obvious that virtual learning is the way of the future. Universities, high schools, and education institutes alike, all over the world are frankly, tired of hearing of how they need a virtual learning solution to effectively deliver their course content.

However, that’s not why tech giants like LinkedIn are spending upwards of $1.5 billion on the virtual learning space.


What Are E-Learning or LMS Platforms? And Why Do They Matter?

E-learning platforms, or Learning Management System (LMS) are virtual learning spaces created to enable distance education, both for companies and for educational centers.

“Virtual classrooms” are created, in which educators and students interact. In the same way, they take place evaluations, file sharing, participation in forums, chats, and a wide range of supplementary learning products.

The reality is that large companies should be seeing much larger possibilities with virtual education platforms. The ability to access material from anywhere, virtual communication efficiency and freedom of structure are beneficial to an infinite variety of applications.

In this article, the KochaSoft Cloud Software practice te will break down three creative ways to use a virtual education platform that may not be so commonplace now, but will be in the future.

Application 1: Corporate Training

Corporate training is on the rise in the HR world due to its staggering business case: Replacing an employee who earns $75,000 is estimated to cost around 20% of their salary.

Training is a motivator for employees to stay within a company. Having training tailored to your business also inspires them to invest in the company, as their training is specialized. 

And with the advent and rise of working from home, employees will need their corporate training delivered in a virtual format. Companies should think of themselves as the educational institute while thinking of their employees as eager, ready-to-learn students.

Leveraging a virtual learning platform can be an incredible way for HR and business operations teams to improve employee retention and foster growth amongst their employees.

How We Helped the YMCAs of Quebec Increase Productivity with Virtual Learning

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Application 2: Business Development

If you’re still doing business development the old-fashioned way, well, that’s what you may become soon: irrelevant.

Conferences? Not happening. Dinner and drinks? Good luck finding a restaurant? Cold calling? Doesn’t work if your target audience is not in the office, right?

Insights from Bluewolf’s State of Salesforce report study show that leading IT teams are prioritizing integration and access to information as top priorities for CRM:

  • Integrating data sources (90% of respondents)
  • Providing a 360-view of the customer (88% of respondents)

In other words, the world’s smartest IT leaders and CRM specialists are dedicating their time to providing content offerings through virtual information. 

If you ask any salesperson, you would know of their disdain for the typical CRM process. So, it’s time to think differently.

In this situation, your customer prospects are the students and you are not a salesperson, you are an educator.

Application 3: Employee Engagement

Yes, this is similar to the first point. But, we need to keep going on this point: that employees who are not using to working from home can feel lost, isolated and disengaged.

You don’t need an HR magazine to tell you that disengaged employees are bad for business operations.

When working with our clients, we find that some of the benefits they find, when it comes to employee engagement as it relates to their virtual learning platform use: 

  • Employees feel they are better able to manage time. Our solution integrates tools such as Google Drive and Microsoft Teams into their task management workflows
  • Immediate feedback on work. They’re better able to collaborate with their manager to align on goals
  • Sharpening digital skills. In the world of remote work, everyone can improve their virtual literacy

Having a solid culture of education and learning at your company, was already an important issue prior to the pandemic. With the realities of COVID-19 setting in for the broader future, companies need to rethink their practices all around.

The Importance of Consumer Education

“The smart consumer will opt to buy from a company that’s educated (them) on the issue and presented them with multiple solutions.”

KochaSoft Value  

While there are a multitude of virtual learning platforms on the market, including Docebo, Kajabi, Lynda and many more, what’s perhaps lost is that every single use case for each company is so different.

For some companies, they need to educate their employees on new HR policies virtually.

For another company, they want to run a corporate yoga session to improve employee wellness.

For even another company, they want to run a corporate training program to upskill and help their employees advance in their careers.

Apply virtual learning to your business.

We built a customized, cloud-based platform to serve the modern enterprises’ mission-critical needs.

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