Leveraging her expertise across B2B and B2C marketing, Melanie Reyhart delivers strategies that elevate brands, expand reach, and produce measurable results. She has consistently led brand programs and market activations that enhance engagement, strengthen loyalty, and drive sustained growth.

Her expertise spans digital marketing, social media, content strategy, and corporate communications, applied through integrated marketing strategies across multiple channels. Working closely with internal teams, agencies, and strategic partners, she ensures cohesive brand messaging and optimized campaign performance across local and global markets.

Her experience includes leading SaaS marketing initiatives across Australia, Singapore, India, and Africa, coordinating regional partners and cross-functional teams to drive engagement and strengthen market presence. By aligning marketing and product teams, Melanie has shaped user experience and go-to-market strategies for SaaS offerings, delivering cohesive customer experiences that enhance customer lifetime value. Her campaigns have included collaborations with HBO, Cartoon Network, Star World, Star Sports, and CinemaWorld, expanding audience reach and elevating brand visibility.

Beyond campaign execution, she leverages market insights and competitive intelligence to guide strategic direction and improve overall marketing effectiveness.

Outside of work, Melanie enjoys spending time with family and friends, traveling, and participating in volunteer activities.

She is a results-driven marketing professional who blends strategic vision with operational excellence, creating initiatives that strengthen brand value and engage audiences and stakeholders.